Project OVERVIEW

CoppaFeel! exists to educate and remind every young person in the UK that checking their boobs isn’t only fun, it could save their life.

They were the first breast cancer charity in the UK to solely create awareness amongst young people, with the aim of instilling the knowledge and tools they need to get to know their bodies.

Working with senior management to refine the operating model of the national 'Uni Boob Team' program. Running a large scale survey to inform our recommendations.

Using natural language processing and unsupervised machine learning to visualise insights in existing data sets and survey results.

Using market research and user journey mapping techniques to build segmented outreach strategies, based on personas, which are inclusive of key demographics.